How Do Retailers Compete with Amazon

Can the average retailer compete in today’s retail market?

June 12, 2018

(Photo: Dreamstime)

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By Steven John

In the era of on-line shopping on Amazon and the giant discount chains, how can the average retailer compete in today’s retail market?

Barbara Kahn is a Professor of Marketing at The Warton School at the University of Pennsylvania and internationally recognized scholar on retail and marketing.

Professor Kahn talks about how Amazon disrupts or changes every market it gets into and how retailers are changing their business model in order to compete.

Listen to the interview in this segment of Eye on the Community.